![]() ![]() Convincing boaters to switch back to an Evinrude two-stroke was a tough sell. But the other outboard builders had laid their future on four-stroke engines, and consumers were sold on the benefits of the quieter engines. These engines built on Evinrudeās commitment to two-strokes and delivered more torque and better fuel economy. BRP stepped in, purchased the brand, recalled bad engines, improved the technology and brought Evinrude back to the marketplace in 2003 with the launch of the E-TEC line of outboards. Issues with powerheads and exploding engines dissolved consumer confidence. The company weathered some rough periods, including bankruptcy in the 1990s after a disastrous launch of a direct injection technology called Ficht. Evinrude was founded in 1907 by Ole Evinrude and went on to rule the roost for many years. The news pulled at the heartstrings of many a longtime boater, who has no doubt run an Evinrude outboard at some point. The company cited impacts from the COVID-19 shutdowns as the deciding factor. Headquartered in Valcourt, Quebec, the company announced its decision last Wednesday in a press release. In late May, Bombardier Recreational Products (BRP) announced it was discontinuing production of Evinrude E-TEC and E-TEC G2 outboards. ![]()
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